LinkedIn is a business centered social networking tool that allows users to connect with colleagues, business partners, and people who may be interested in networking. It is a powerful tool for businesses and can help increase sales, find top-notch employees, and network with people who you can do business with.
1) Increase Visibility
People use LinkedIn when they are looking for candidates to hire or do business with. LinkedIn allows you to make connections, and the more connections you have, the more visible you will become in the LinkedIn community.
2) Build your network
Once you have established your profile, and made it public and searchable, you can reach out to clients and colleagues and make connections. Join specific groups and ask and answer questions to become a valuable resource in the business community.
3) Get new customers and clients
There are advanced search features that you can utilize to find customers, clients, colleagues, and even friends who share similar interests to you. LinkedIn Groups are made up of members that could be potential clients. Reach out and connect with them.
4) Get recommendations
You can then give recommendations and ask others to recommend you to enhance your business reputation and widen your business circle. Establish a relationship with these people and do not be afraid to ask for referrals and testimonials, but be sure to give back freely, too.
5) Find new talent
If you are expanding your squad, LinkedIn is one of the best resources for finding the perfect candidate. Write a post detailing exactly the kind of person you are looking to hire, and spread the word with every connection you have.
6) Find experts
LinkedIn is a great way to find experts in your industry or related industries with whom you can do business. Look for suppliers or resources within your network, or search by specific industry or expertise.
7) Keep up with competition
LinkedIn is a great spying tool. You can search by competitor and see what they are posting or blogging about. You can see what types of people they are hiring and what talent they already have.
8) Find investors
It is not easy to fund your business, but connecting with the right people on LinkedIn can help. Visit the LinkedIn answers section to connect with experts in the field to obtain tips on obtaining financing. If you have a 2nd or 3rd degree connection to a potential investor, use your contacts to get an introduction. Use your network to connect with the right people to help grow your business.
9) Market Research
LinkedIn allows you to poll your network and advertise it free. If you want to reach the entire LinkedIn population (millions of users), you can pay a small fee. These polls can be targeted by demographics, so you can run specific polls for specific information. The results of these polls can help you alter your marketing strategy and
10) Improve Search Engine Results
Your profile information can be fully indexed on sites like Google. To increase your Search Engine ranking, create a public profile and make sure it is fully public. Personalize your username and use it on other sites. Use targeted keywords, to make sure your page contains words that people are actually searching.